Katy Perry was only partly responsible for LinkedIn's new look | To read your copy of Who's Blogging What in your browser click here
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This is the October 18 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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LinkedIn's new looks

LinkedIn improving its image

LinkedIn continued its visual makeover this week by announcing a new profile design, citing the objectives of visual impact, network discovery and engagement. Marketing Land did a good job of analyzing the features of the new design which, along with the recent business page redesign, are clearly part of the new 'timeline' school of social home pages. For the record, LinkedIn claims a different inspiration -- singer Katy Perry. AllThingsD pointed to a more scientific motivation for the visual refresh sweeping social media with research showing that apps like Instagram have enviable engagement rates. The new profile is still being rolled out but LinkedIn is accepting requests for those who don't want to wait.


Also this week, Google provided an intriguing tool allowing sites to disavow links, an effort to limit the collateral damage of the Penguin update. Search Engine Land provided the details of how sites can ask Google to ignore links that Penguin might think are purchased or otherwise 'overly aggressive'. Google cautioned sites to proceed carefully. The blog Portent posted a list of “dos and don'ts” while SEOMoz provided a helpful checklist for sites who may be wondering if they have links that would be best disavowed.

Six Need to Know Things About Real-Time Display Advertising

New rules to help master an important new medium

Download the report here

Three years ago Google began an experiment with critically important implications for web marketers: Could display advertising build upon the key lessons of search advertising? The DoubleClick Ad Exchange challenged the accepted wisdom of traditional advertising, quickly establishing new rules and creating an important new medium. Marketers found that being able to uniquely target every single ad impression is immensely useful. Second, pricing each ad impression based on a real-time auction can be extremely efficient.

In this report Quantcast looks at the billions of auctions that they have managed to outline six important factors they have discovered for success in an important medium which has developed in ways that the industry never anticipated.

This report is available courtesy of Quantcast.

Real time display ads tips
Download Now

The most useful posts of the week
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