LinkedIn improving its image
LinkedIn continued its visual makeover this week by announcing a new profile design, citing the objectives of visual impact, network discovery and engagement. Marketing Land did a good job of analyzing the features of the new design which, along with the recent business page redesign, are clearly part of the new 'timeline' school of social home pages. For the record, LinkedIn claims a different inspiration -- singer Katy Perry. AllThingsD pointed to a more scientific motivation for the visual refresh sweeping social media with research showing that apps like Instagram have enviable engagement rates. The new profile is still being rolled out but LinkedIn is accepting requests for those who don't want to wait.
Also this week, Google provided an intriguing tool allowing sites to disavow links, an effort to limit the collateral damage of the Penguin update. Search Engine Land provided the details of how sites can ask Google to ignore links that Penguin might think are purchased or otherwise 'overly aggressive'. Google cautioned sites to proceed carefully. The blog Portent posted a list of “dos and don'ts” while SEOMoz provided a helpful checklist for sites who may be wondering if they have links that would be best disavowed.