The web marketing blogs are now heavily into a holiday season that promises to establish some new tradtions and present some different challenges. Internet Retailer is predicting a 12% increase over last year's holiday web sales with free shipping remaining an important sales feature. Smart phones and tablets will effect more selling and it will be the first big year for Pinterest. SEOMoz published an extensive list of 51 items for marketers to consider for a selling season with a number of new rules.
Marketlive looked at mobile engagement strategies and Multichannel Merchant presented a plan for maintaining the sales process as consumers switch screens. PPC Hero created a 7 point checklist for a happy paid search season and Mass Transmit offered 7 B2B email marketing ideas because, for online marketers at least, the holidays are about more than just friends and family.