Instagram this week became the latest social network to announce a new profile that looks a lot like the Facebook Timeline. This one has some important differences, the least of which is that the background images change dynamically to display the latest shares. Web profiles are a new feature for the mobile-focused Instagram so, as the blog Social Fresh explained, brands have a new ability to manage their Instagram community from their desks.
The emergence of the visual web makes Instagram an essential component of social marketing for most brands. Online Media Daily did a good job explaining why the new profile pages 'are a big deal'. Instagram developed as a service that shared photos mostly on external platforms like Twitter, Pinterest and Facebook, which now owns Instagram. For the first time there is now a native app that allows brands to display all of their images. 360i has been managing Instagram accounts on behalf of the clients and has published a list of 5 tips for brands to follow in order to look good when using the new profiles.