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  Nov 8 2012 -  Spotting things you'll want to see today.
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This is the November 8 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Instagram's new web profiles

Group Pictures

Instagram this week became the latest social network to announce a new profile that looks a lot like the Facebook Timeline. This one has some important differences, the least of which is that the background images change dynamically to display the latest shares. Web profiles are a new feature for the mobile-focused Instagram so, as the blog Social Fresh explained, brands have a new ability to manage their Instagram community from their desks.

The emergence of the visual web makes Instagram an essential component of social marketing for most brands. Online Media Daily did a good job explaining why the new profile pages 'are a big deal'. Instagram developed as a service that shared photos mostly on external platforms like Twitter, Pinterest and Facebook, which now owns Instagram. For the first time there is now a native app that allows brands to display all of their images. 360i has been managing Instagram accounts on behalf of the clients and has published a list of 5 tips for brands to follow in order to look good when using the new profiles.

How to overcome the five
obstacles to social media outreach

Keys to being positioned for social selling

Download the list here

At least 62% of Fortune Global 100 companies today have a Facebook page and 77% have a Twitter account. As social media grows in importance the new focus is to understand how to get others to see and share the valuable information in those accounts. Have you seen posts from friends promoting time-limited discounts on products or services? Social reach extends beyond first-party communication (an organization), into second-party communications (sales and marketing teams), and third-party communications (partners and brand advocates). Smart businesses can't get left behind. Get this list to overcome five obstacles to invaluable social reach and access to a new customer pipeline.

This report is available courtesy of Kurryer, a leader in social sales enablement.

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