New, post-IPO rules for reaching Facebook fans | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  Nov 29 2012 -  Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Pinterest|    |Archives| |Contact Us|  
Bookmark/Share»     |Facebook|    |Twitter|    |LinkedIn|     

This is the November 29 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

Facebook's falling reach

Facebook's Falling Reach

Facebook's first autumn as a public company has been consistently marked by reports of brands seeing decreased reach. Posts rarely appear in the fan's newsfeed unless they are Promoted (paid). Ogilvy was the first to predict the drop and We Are Social did a good job of documenting the extent using hard data.

There is no shortage of explanations. The most common (and obvious) has been explained by EdgeRank Checker founder Chad Wittman -- the post-IPO Facebook is becoming increasingly pay to play. Brands can create Pages and collect fans for free but Facebook wants to charge for reaching those fans. Smart Insights compared the effectiveness of Promoted Posts vs organic along with Facebook's latest response and some advice for brands. The blog Ars technica got advice from Facebook on Promoted Post strategies, noting that quality and engagement are still important, even in a paid model. Wittman feels that negative feedback weighs heavily in the algorithm and cripples reach. The evolving nature of Facebook Insights presents related challenges, John Loomer posted strategies on using Insights to monitor reach as brands explore the new facets of Facebook monetization.

New ways to boost the links between
marketing and revenue

Finding a firm footing for marketing resources in 2013

Download Forrester's report here

75% of the inquiries that Forrester fields in the lead management space are about effective marketing tactics. They have found that high tech marketers are under increased pressure to improve their performance at all stages of the lead to revenue cycle - to generate more leads and to convert those leads more quickly to sales-ready status and to contribute to improved closure rates.

At the same time, prospects are finding new sources of information that provide important opportunities for the most nimble marketers. This white paper from Forrester outlines 5 key areas that are helping marketers to engage new prospects and effectively convert them to revenue generating customers.

This report is available courtesy of Yesler, a Projectline company.

Leads to revenue
Download Now

The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing


Radar Screen

Twitter We also have a great Twitter feed, please don't forget to follow. Twitter

You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at
We welcome your comments at or via our web site.

This newsletter is available by subscription only but you can subscribe (free) here:

Home Subscribe Register Your Blog About Advertise Privacy Contact

Who's Blogging What ©2012