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  Dec 6 2012 -  Spotting things you'll want to see today.
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This is the December 6 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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The Daily became an instant dinosaur

The Daily Lessons

The most conventionally ambitious attempt at tablet publishing officially failed on Monday when News Corporation announced that The Daily was closing. The demise of The Daily ironically seemed to highlight the strengths of digital publishing, when done correctly. Online Media Daily pointed to data showing a voracious appetite for news and updates from mobile consumers, although only 6% reported that they have paid for news on their tablets (The Daily cost $.99 a week or $40 for a year).

Poynter wrote about the weakness of platform specific content. For much of its life a subscriber who didn't have their iPad also didn't have access to The Daily. It eventually migrated to the iPhone, Android and Kindle but was too little, too late to meet News Corporations goals. Felix Salmon wrote about the unfriendliness of app publishing, which required mobile users to fully download The Daily before reading and then offered an experience that seemed static when compared to modern web content. Several bloggers commented that The Daily took its name too literally, delivering yesterday's news to an audience that expects a real time stream of new information. Jordan Kurzweil explained in GigaOm the reasons why he wanted to buy The Daily, describing a revised product that was more open, more timely, more flexible but at the same time much less expensive to produce.


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The most useful posts of the week
Social Media

Search Marketing

User Experience

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Analytics

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