Google + Communities
Last week Google+ added Communities, giving social media marketers another opportunity to reach out in a fashion similar to Facebook and LinkedIn Groups. Practical Ecommerce walked through the quick five step process for creating a Community and several bloggers gave reasons why the effort could be worthwhile.
The Geekless Tech found a few negatives but overall felt that it was a good chance to stake an early claim on what could become a large network. Social Media Today felt that the emerging demographics of Google+ could be a positive for many brands. They also made a common argument that the infrastructure of Google+ could become an asset, stressing the integration of Google+ Hangouts and document sharing. There is also the implied promise that Google+ Communities will have better search visibilities.
Communities could also help to end the 'ghost town' early reputation that has plagued Google+. Frederic Gonzalo made the case that Communities could be a game changer by providing the stickiness needed to keep users engaged. Google+ has its flaws but it is a newer network without many of the legacy issues holding back Facebook and LinkedIn. The force of the world's largest search engine is another reason why marketers might want to be with Google+ in 2013.