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  Dec 13 2012 -  Spotting things you'll want to see today.
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This is the December 13 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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SOME force may be with Google+ Communities

Google + Communities

Last week Google+ added Communities, giving social media marketers another opportunity to reach out in a fashion similar to Facebook and LinkedIn Groups. Practical Ecommerce walked through the quick five step process for creating a Community and several bloggers gave reasons why the effort could be worthwhile.

The Geekless Tech found a few negatives but overall felt that it was a good chance to stake an early claim on what could become a large network. Social Media Today felt that the emerging demographics of Google+ could be a positive for many brands. They also made a common argument that the infrastructure of Google+ could become an asset, stressing the integration of Google+ Hangouts and document sharing. There is also the implied promise that Google+ Communities will have better search visibilities.

Communities could also help to end the 'ghost town' early reputation that has plagued Google+. Frederic Gonzalo made the case that Communities could be a game changer by providing the stickiness needed to keep users engaged. Google+ has its flaws but it is a newer network without many of the legacy issues holding back Facebook and LinkedIn. The force of the world's largest search engine is another reason why marketers might want to be with Google+ in 2013.

How To Organize A Social Business

The importance of integrating social media into a business culture

Download Hootsuite's report here

Social media is finally gaining the attentive ear of C-Suite management with nearly 40 percent of CEOs placing it on their personal agendas. A recent study by Harvard Business Review found that 79 percent of participating companies are either currently using social media channels or are preparing to start.

The report from HootSuite walks through emerging parameters for social organizing that create a solid foundation at the critical enterprise level. It shows how to organize teams, establish centralized control over social tools, allocate social resources and strategize based on best practices. It provides a roadmap designed to take enterprises at any stage of social media maturity to the next level.

This report is available courtesy of HootSuite, a leader in social media management systems.

Social Business
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