Nearby could be huge compared to Yelp, Foursuqare | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  Jan 10 2013 -  Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Pinterest|    |Archives| |Contact Us|  
Bookmark/Share»     |Facebook|    |Twitter|    |LinkedIn|     

This is the January 10 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

Starting out Nearby

What's Nearby?

Shortly before the holidays Facebook announced an enhanced mobile feature named Nearby which has the potential to grow into a dominant force in local search, if they get it right. Search Engine Land published a description of how Nearby works and why it could be the first step in a comprehensive Facebook search strategy. The All Facebook blog seemed pleased to publish 'what marketers need to know' about a feature set that combines benefits similar to Foursquare and Yelp amplified by Facebook's massive user base.

Foursquare responded within 48 hours by integrating the activity of Facebook Friends into Foursquare recommendations. This only applies to the Friend's activity on Foursquare and the challenge of using Facebook's own network to compete with it is obviously problematic.

The blogs talked about the growth potential of Nearby, but many were disappointed by its execution. Jon Loomer offered screen shots of the sometimes buried navigation before getting more excited about the possibility of integrating Nearby with Facebook Offers, Events and other functions that could make Facebook a default for mobile search.

New ways to boost the links between
marketing and revenue

Finding a firm footing for marketing resources in 2013

Download Forrester's report here

75% of the inquiries that Forrester fields in the lead management space are about effective marketing tactics. They have found that high tech marketers are under increased pressure to improve their performance at all stages of the lead to revenue cycle - to generate more leads and to convert those leads more quickly to sales-ready status and to contribute to improved closure rates.

At the same time, prospects are finding new sources of information that provide important opportunities for the most nimble marketers. This white paper from Forrester outlines 5 key areas that are helping marketers to engage new prospects and effectively convert them to revenue generating customers.

This report is available courtesy of Yesler, a Projectline company.

Leads to revenue
Download Now

The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing


Radar Screen

Twitter We also have a great Twitter feed, please don't forget to follow. Twitter

You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at
We welcome your comments at or via our web site.

This newsletter is available by subscription only but you can subscribe (free) here:

Home Subscribe Register Your Blog About Advertise Privacy Contact

Who's Blogging What ©2012