Searching for a connection
There are a lot of questions to be answered by, and about, Facebook Graph Search, which was officially announced on Tuesday. Described by Mark Zuckerberg as the 'third pillar' along with Newsfeed and Timeline, Graph Search will open up some of Facebook's user data to natural language queries. ReadWriteWeb published a quick description of the new features and Search Engine Land offered a longer, detailed look at how this third pillar is expected to support Facebook going forward.
The key message for marketers is that there will soon be an important new way for new people to find their Facebook business Page. Facebook itself created a PDF with some official advice for Page owners and Capture The Conversation created a straightforward checklist of how marketers can get prepared.
Marketers who enjoy looking at crosstabs will be able to learn a lot more about the people who like their Page -- their favorite music, books, locations and even other Pages. Inside Facebook spent some time identifying recommendation queries that can lead to some very useful marketing information.
What could go wrong with Facebook making its user data more accessible? They have proactively addressed privacy but it is obviously very dangerous territory for them. PC World looked at the possible new tool set for scammers. Taking a slightly less evil perspective, VentureBeat published steps to take to avoid being embarrassed by your Facebook data. Privacy itself is being reconsidered as the value of recommending a book, restaurant or dentist increases. TechCrunch wrote about a new age on Facebook where privacy will seem selfish. There are many people who believe that Facebook has always felt that way.