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This is the January 17, 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Searching for connections

Searching for a connection

There are a lot of questions to be answered by, and about, Facebook Graph Search, which was officially announced on Tuesday. Described by Mark Zuckerberg as the 'third pillar' along with Newsfeed and Timeline, Graph Search will open up some of Facebook's user data to natural language queries. ReadWriteWeb published a quick description of the new features and Search Engine Land offered a longer, detailed look at how this third pillar is expected to support Facebook going forward.

The key message for marketers is that there will soon be an important new way for new people to find their Facebook business Page. Facebook itself created a PDF with some official advice for Page owners and Capture The Conversation created a straightforward checklist of how marketers can get prepared.

Marketers who enjoy looking at crosstabs will be able to learn a lot more about the people who like their Page -- their favorite music, books, locations and even other Pages. Inside Facebook spent some time identifying recommendation queries that can lead to some very useful marketing information.

What could go wrong with Facebook making its user data more accessible? They have proactively addressed privacy but it is obviously very dangerous territory for them. PC World looked at the possible new tool set for scammers. Taking a slightly less evil perspective, VentureBeat published steps to take to avoid being embarrassed by your Facebook data. Privacy itself is being reconsidered as the value of recommending a book, restaurant or dentist increases. TechCrunch wrote about a new age on Facebook where privacy will seem selfish. There are many people who believe that Facebook has always felt that way.


The Guide To Email Deliverability

How to make sure that your marketing emails reach your audience


Download the guide here

For an email campaign to be successful, marketers must blend art and science to reach the right person at the right time, with the right offer. Much planning, analysis, and creative work go into treating a campaign that can motivate people to take that next step on the buyer's journey. But no matter how compelling your email is, if it doesn't reach the inbox - you've lost that opportunity. If you know the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers. Highlights:

  • Inside advice on avoiding false positives from spam systems
  • The 'Rules of Engagement' for effective email marketing
  • How content filtering can enhance your message
  • A Can-Spam compliance guide for marketers

This report is available courtesy of Act-On, a leading integrated marketing solution.


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