It's good to be Google
So far in 2013 Apple's stock has dropped by 14% while Google is about 6% higher than it was on New Year's Eve. There is a growing sentiment from the marketing types that Google does indeed have the pieces in place to serve their needs. Brad Feld recently posted in VentureBeat the reasons why Google's long term strategy is 'brilliant' in that many disparate pieces and features are coming together nicely to provide a useful ecosystem for people who want more than Facebook messaging.
The long term decline in CPC rates may be ending, Google is showing some social muscle by gaining share against Facebook in social logins (though not in mobile logins yet) and YouTube is finally getting some respect as the engine behind a successful video strategy. Even those fashion challenged glasses are getting some good press, as Mashable has explored the reasons why Google Glass could change advertising. Consumers don't always understand the Google brand but there are many who feel that the pieces are there nonetheless for a long time dominance in online marketing.