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  Jan 24 2013 -  Spotting things you'll want to see today.
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This is the January 24 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google is set for results

It's good to be Google

So far in 2013 Apple's stock has dropped by 14% while Google is about 6% higher than it was on New Year's Eve. There is a growing sentiment from the marketing types that Google does indeed have the pieces in place to serve their needs. Brad Feld recently posted in VentureBeat the reasons why Google's long term strategy is 'brilliant' in that many disparate pieces and features are coming together nicely to provide a useful ecosystem for people who want more than Facebook messaging.

The long term decline in CPC rates may be ending, Google is showing some social muscle by gaining share against Facebook in social logins (though not in mobile logins yet) and YouTube is finally getting some respect as the engine behind a successful video strategy. Even those fashion challenged glasses are getting some good press, as Mashable has explored the reasons why Google Glass could change advertising. Consumers don't always understand the Google brand but there are many who feel that the pieces are there nonetheless for a long time dominance in online marketing.


Definitive Guide to Marketing Metrics & Analytics

Best practices for quantifying a marketing budget


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This report is available courtesy of Marketo, a global leader in revenue performance management.


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