The six seconds
Web users know in advance that they will not have to invest a lot of time reading a 140 character Tweet. They can have equal confidence in Vine, a video sharing service from Twitter that won't test any attention span longer than six seconds. There has been a lot of educated guessing this week saying that, once again, Twitter will enjoy success by being succinct.
Vine is a mobile (iOS only so far) app with simple tap-to-edit features. ReelSEO looked at how brands are starting to use Vine and why they think that it could be a 'game changer' for online video. Chris Brogan quickly listed 11 things that a business could use Vine for. Socially Sorted came up with five tips for visual marketing and was impressed by the way that Vine's simplicity of use could create a level playing field. Creativity alone could be a powerful force on Vine.
Another indication that Twitter might have a winner came when Facebook immediately limited Vine's API privileges. Their official explanation, that it was replicating their own functionality, generated a lot of heated comments from developers. Apple also removed Vine from its Featured Apps section, although that was attributed to NSFW content being created by the early porn adopters. It is easy to follow Vine in real time thanks to Vinepeek. It shows the latest Vines as they are uploaded and, while it is difficult to watch just one, users are warned that the problem of embarrassing content hasn't been solved just yet.