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  Feb 21 2013 -  Spotting things you'll want to see today.
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This is the February 21 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Pushing the paradigm of choice

Marissa Mayer opened her announcement of a redesigned Yahoo! homepage this week by acknowledging Yahoo!'s earliest roots, a 1994 directory called “Jerry and Dave's WWW Interface”. The 2013 version, explained in more detail by Product VP Mike Kerns, is a long way from 1994 but Yahoo! struggled to make the case that they were providing anything new for the 2013 social audience.

The WSJ Digits blog explained how Yahoo! will use a linked Facebook account to create an infinite scroll newsfeed, although nobody seemed to know why Yahoo!'s version would be better or more relevant than the original on Facebook. Cnet summarized a common theme on blogs stating that the new design was 'no game changer'. Ad Age gave Kerns a chance to address the concerns and he described the redesign as 'just a start' with more work to follow on 'side doors'. Mayer called newsfeeds the 'paradigm of choice' for the web, but didn't explain how one more social newsfeed will help Yahoo! to avoid the trappings of being the web's most misunderstood giant.

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