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  Feb 28 2013 -  Spotting things you'll want to see today.
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This is the February 28 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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NextDoor and the social neighborhood (video)

The new neighborhood

One of the most blogged about new social networks in 2013 is built upon a true original. NextDoor is gaining hyperlocal traction via a new/old strategy of connecting neighbors behind a very strong gate. The NextWeb blog provided a good overview of how NextDoor works, including a sign-up process that is intentionally friction-heavy. Unlike most networks there is very little doubt about the real world identity of the NextDoor user, and those users can only network within their own neighborhood or those that are contiguous to their own.

Hyperlocal has provided some difficult turf for marketers and TechCrunch took a sobering look at the challenges facing NextDoor. Still, NextDoor has had no problem gaining attention or financing, and existing local media have helped to create a truly viral environment. GigaOm best expressed why so many are watching NextDoor closely, feeling that it has created a powerful mix of local news and networking, with the labor intensive sign up process resulting in a very high signal-to-noise ratio. The site is expected to develop at a much slower than internet pace, and security is obviously key. Which could be a problem since CEO Nirav Tolia has already received some bad press for bending facts to meet his objectives. Which is not a neighborly thing to do.


Understanding customer behavior
in the age of social media

Important research on the creation of new customer advocates


Download the report here

The emergence of social media means that marketers have new responsibilities that extend beyond creating customers who buy products or services. Today customers affect profits via networks, Hangouts/chats, blogs and content sites. Their activities and expressions not only reveal personal buying behavior and interests, they also bring into focus their influence on purchasing by others in their social networks.

This TDWI Best Practices Report examines organizations' current practices and future plans for customer analytics implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) through a better understanding of the social media process .

This TDWI Report is provided courtesy of IBM.


Social Media Analytics
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