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  Mar 8 2013 -  Spotting things you'll want to see today.
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This is the March 8 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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This week's newsletter was held for 24 hours to bring you an update on the Facebook News Feed

The new newsfeed (video)

Facebook's News Feed

The News Feed redesign announced by Facebook yesterday will have a huge impact on the Facebook user experience that is easy to summarize -- things will look a lot better and users will have more control over what they view. Visuals will be larger and the cover image from a brand's Timeline page will now display in the News Feed when it is Liked. The most common piece of advice for brands, echoed by Facebook itself, is that they need to really think about their visuals. Marketing Land offered a before and after comparison of how News Feed items appear.

Fast Company provided a rundown of all the new features and Mashable focused on the new sub Feeds that Mark Zuckerberg likened to the sections of a personalized newspaper. Facebook users have always proven reticent to 'drill down' but Zuckerberg feels that there is now enough content to get them to view feeds dedicated to games, music, photos and the non-Friends (including brands) that they either Like or Follow.

Most of the marketing blogs are optimistic but felt that the outlook for brands was mixed. Ad Age pointed out that ads would now have much greater visual competition and that the user base could be fragmented and harder to reach because of the sub Feeds. Users could get used to just reviewing the 'All Friends' sub feed and not see any updates from brands.

A key takeaway is that the Facebook News Feed is being segmented by content type and that brands should be in as many types as possible to maximize their reach. The changes will roll out slowly but the official site allows visitors to get on the wait list.

Eight Steps to a Better Social Media Mix

Boosting social media results from balanced efforts

Download the report here

The term marketing mix has always referred to how a company allocates resources across the four Ps of marketing: placement, price, product, and promotion. The new social media mix approach outlined in this white paper updates this traditional method to optimize social media; determining how a company should allocate information to Twitter, blogs, Facebook, and other social marketing channels.

This white paper provides a step-by-step guide for determining your strategy-and the proper mix of marketing channels-in social media. With it, you can use the time you have to efficiently define a balanced social media mix. It offers eight steps to a better social media mix and better results through efficient allocation of time and resources .

This white paper is provided courtesy of Oracle.

Managing The Social Media Mix
Download Now

The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing


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