Facebook's News Feed
The News Feed redesign announced by Facebook yesterday will have a huge impact on the Facebook user experience that is easy to summarize -- things will look a lot better and users will have more control over what they view. Visuals will be larger and the cover image from a brand's Timeline page will now display in the News Feed when it is Liked. The most common piece of advice for brands, echoed by Facebook itself, is that they need to really think about their visuals. Marketing Land offered a before and after comparison of how News Feed items appear.
Fast Company provided a rundown of all the new features and Mashable focused on the new sub Feeds that Mark Zuckerberg likened to the sections of a personalized newspaper. Facebook users have always proven reticent to 'drill down' but Zuckerberg feels that there is now enough content to get them to view feeds dedicated to games, music, photos and the non-Friends (including brands) that they either Like or Follow.
Most of the marketing blogs are optimistic but felt that the outlook for brands was mixed. Ad Age pointed out that ads would now have much greater visual competition and that the user base could be fragmented and harder to reach because of the sub Feeds. Users could get used to just reviewing the 'All Friends' sub feed and not see any updates from brands.
A key takeaway is that the Facebook News Feed is being segmented by content type and that brands should be in as many types as possible to maximize their reach. The changes will roll out slowly but the official site allows visitors to get on the wait list.