Pins gets even stickier
Pinterest asked its users for ideas and this week they announced a reworking of the site that is more than just a visual refresh. The users were rewarded with new ways to spend hours with their favorite obsessions. They will be able to quickly see Pins from the same board, from the same source and there is an Amazonesque 'People who pinned this also pinned' feature. Co.Design looked at the 'smart details' of the obvious changes and Mashable published a comprehensive infographic with 'everything you need to know' about all of Pinterest's recent changes, including some features that have been taken away (Pinterest said that they 'rebuilt the foundation on which the website is built').
Also this week Facebook rolled out Lookalike Audiences, which is an extension of the Custom Audiences that allow an advertiser to upload a customer list in order to target them during their Facebook time. Lookalike Audiences are comprised of Facebook users that share key traits with the Custom Audience. All Facebook described how the system worked but also published an email questioning the execution -- an advertiser may be uploading a list of people who travel frequently but Facebook may match them up with others who have similar taste in movies or music.