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  Mar 28 2013 -  Spotting things you'll want to see today.
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This is the March 28 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Flips are the new Pins (video)


Content curation and tablets have both been big factors in 2013; Flipboard has acquired 50 million users by being in the middle of both. This week they revealed their plans for the future in a new direction away from personal curation and towards socially shared content. Walt Mosberg wrote a hands on review of the new platform which encourages users to curate content on their favorite subjects into 'magazines', using a carefully designed process that Business Insider outlined along with several screen shots.

If you replace 'magazine' with 'board' the new Flipboard process looks a lot like Pinterest. Pando Daily looked at the similarity between the two platforms where users can either 'Pin' or 'Flip' content. Flips can be multimedia which led PaidContent to predict two obvious revenue streams for Flipboard. Magazines can easily morph into catalogs, and brands could create magazines with a marketing message and then pay Flipboard to promote them. 2013 has been a highly visual year dominated by images, Flipboard will need to find out if a thousand words can be worth as much as one picture.

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