Facebook uses Android's open source to build a new Home | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  Apr 5 2013 -  Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Pinterest|    |Archives| |Contact Us|  

This is the April 5 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

This week's newsletter was held for 24 hours to bring you an update on the 'Facebook phone'

Share a copy of this newsletter on Twitter Share a copy of this newsletter on LinkedIn Share a copy of this newsletter on Google+ Share a copy of this newsletter on Facebook

Home ownership of an Android phone (video)

Home ownership

Facebook has always had a deep seated ambition to be the center of the internet universe, the place where practically everybody socializes, chats, emails, searches and shops. On Thursday morning they announced Facebook Home, which is their plan to be the center of the mobile experience as well. Home is not a phone, operating system or app. It is a user experience layer that manages a standard version of Google's Android OS. Marketing Land published a good description of Home's current features, which include a dynamic lock/home screen displaying News Feed highlights, a notification system and 'chat heads', which delivers text and Facebook messages on top of any app that the user happens to be using.

Google has been congratulatory so far but it is easy to see why they aren't happy about Facebook trying to become the face of Android to so many users. The cover feed will be the first thing that users see, and Wired issued the common prediction that Facebook will soon deliver ads right into the user's pockets. Facebook is clearly exploiting Google's open source philosophy and several blogs were predicting that Facebook would develop its own operating system in case they wear out their welcome.

The advertising potential correlates to the potential for privacy abuse, since Facebook could technically know everything that happens on the phone, including where it seems to live. Another downside is that Home might not gain wide acceptance, since only real Facebook addicts might be interested in turning their phone over to Facebook. Especially among the young, Facebook may have reached a tipping point where it just isn't cool to have it in your pocket.


Best Practices of a Content Marketing Strategy

A 7 item checklist for effective content marketing


Download the report here

Content marketing has become an essential component of attracting and engaging new customers online. The most effective campaigns rely on careful planning, strategizing and execution. As Social Media and Content Strategist at Babcock & Jenkins Carmen Hill explains: “Whether it's a targeted campaign or comprehensive program, you need to plant a strong foundation of content that attracts prospects at every stage of the buyer's journey, seeding awareness and nurturing ongoing interest”.

Download this report for an important list of 7 key practices that provide the proper foundation for a modern content marketing program, a checklist for developing and deploying appropriate strategies for content across all channels and lead lifecycles.

This report is provided courtesy of Act-on,
a leading creator of online marketing tools.



Content Strategy Best Practices

Download Now



The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Analytics

Radar Screen




Twitter We also have a great Twitter feed, please don't forget to follow. Twitter




You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at service@whosbloggingwhat.com.
We welcome your comments at feedback@whosbloggingwhat.com or via our web site.

This newsletter is available by subscription only but you can subscribe (free) here:

Home Subscribe Register Your Blog About Advertise Privacy Contact



Who's Blogging What ©2012