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  Apr 11 2013 -  Spotting things you'll want to see today.
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This is the April 11 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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How it feels to wear Google Glass (video)

Half full

Future historians may describe May 15, 2013 as a highly significant date in the history of digital media and communications. Maybe. On that Wednesday Google will be holding its I/O Conference, where the emphasis will be on wearable computing and on Google Glass in particular. In preparation, this week Google announced the formation of The Glass Collective, a dream team of venture capatalists who will join with Google Ventures to help fund the first round of apps for Glass. One of the anxious investors is Marc Andreessen, who wrote in his blog that he was 'tickled pink' to be a part of a project that he calls 'the future'. Andressen envisions a potential app where Glass provides information and guidance to paramedics; the other investors provided a broad list of other apps for future developers to tackle.

The German blog Brille Kaufen has created an infographic (in English) explaining how Glass works. Joshua Topolsky of The Verge is one of the few non-Googlers to have spent significant time wearing the device and described the experience as empowering and feels that it is a matter of 'if' and not 'when' for adoption.

Very little has been written on the marketing implications of Glass although Paid Content has already started writing about the style of content that could be optimal for a technology that might one day make smart phones obsolete.

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