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  Apr 25 2013 -  Spotting things you'll want to see today.
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This is the April 25 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Buying up Twitter keywords

New Facebook Mobile Pages

Close to half of the views of Facebook business pages changed this week, when Facebook announced a redesign of the mobile version. The blog Inside Facebook provided a walkthrough of the new design, which pushes actionable items to the top but drops unpinned posts below the fold. The new design is obviously optimized for local businesses and seems geared to boost mobile interactions, not just views.

The comment section of Facebook's announcement carried some continuing frustration that apps could not be developed for the mobile user. Nonetheless, HubSpot highlighted some 'Big Wins for Local Business Marketers' in the new design, and also made the interesting observation that it was an offering from Facebook that seemed to play down the social context in favor of providing the utilitarian information that is often valued by the mobile user.


The New Facebook Pages:
Best Practices For Brands

Download the whitepaper here

Changes to Facebook business Pages have created new opportunities for both brands and users to boost engagement and create important brand advocacy on the world's largest social network. This guide from HootSuite is designed to help brands make sure that their Facebook strategy is up to date and optimized.

Download this guide from HootSuite to see how the changes are affecting the use of cover photos, pinned posts and other opportunities that are now available for businesses on Facebook.

This report is provided courtesy of HootSuite ,
a leader in social media management.


Facebook Page Best Practices
Download Now


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