New Facebook Mobile Pages
Close to half of the views of Facebook business pages changed this week, when Facebook announced a redesign of the mobile version. The blog Inside Facebook provided a walkthrough of the new design, which pushes actionable items to the top but drops unpinned posts below the fold. The new design is obviously optimized for local businesses and seems geared to boost mobile interactions, not just views.
The comment section of Facebook's announcement carried some continuing frustration that apps could not be developed for the mobile user. Nonetheless, HubSpot highlighted some 'Big Wins for Local Business Marketers' in the new design, and also made the interesting observation that it was an offering from Facebook that seemed to play down the social context in favor of providing the utilitarian information that is often valued by the mobile user.