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  May 2 2013 -  Spotting things you'll want to see today.
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This is the May 2 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google Now is Here (Video)

Google Now's Big Future

On Monday Google announced an iOS version of Google Now. Siri may suddenly seem like an under achiever to many iPhone and iPad users. The blog Search Engine Land provided details on how Google Now works, focusing on its predictive search capabilities. Google Now will combine physical location with calendar appointments, Google+ connections, web search and selective reading of Gmails to prepare “cards” that it predicts its user will want to see without waiting for any prompts or queries. It also offers voice recognition that many bloggers claim compares favorably to Siri.

Venture Beat published a hands on that included a video showing cards in actions. Google Now knows that you have a flight in two hours (because the e-ticket was sent to Gmail) and that the trip will take 90 minutes based on current traffic. The more you use Google products the more helpful it can be and this week could be one small step in Google's mission to build the “Star Trek” computer.


Improving ROI with Marketing Optimization

Download the report here

The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a top-down, integrated marketing management approach that optimizes the value of all campaign activities. That's exactly what marketing optimization does - it gives marketers the ability to plan and prioritize all customer interactions in a way that maximizes economic outcomes while balancing the capacity to deliver and the likelihood to respond.

Download this Conclusions Paper from SAS for a description of the strategies that give marketers the ability to plan and prioritize all customer interactions in a way that maximizes economic outcomes while balancing the capacity to deliver and the likelihood to respond.

This report is provided courtesy of SAS,
a leader in business intelligence.


Marketing ROI
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