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  May 16 2013 -  Spotting things you'll want to see today.
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This is the May 16 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Maps are part of Google's plans (video)

Showing their cards

The Google I/O conference is underway in San Francisco and has so far yielded a number of product enhancements but no blockbuster announcements. Very little has been said about Google Glass, which probably surprised Twitter who decided to launch their Glass app today. Fast Company did a good job of cataloging and classifying the list of changes that did come out of the first days of I/O.

Google Maps is getting a significant redesign and Google+ is getting a number of updates, not all of which are groundbreaking. Maps is getting a visual refresh and an increased ability to predict what the user wants to see. It is being rolled out slowly but a demo version has been made available.

Google+ now has a responsive design that adjusts the number of columns based on screen size and other factors. The Social Media Hat looked at the layout changes and Marketing Land focused on what may be the most significant addition -- a fairly sophisticated system for using hashtags. Hangouts are getting a promotion as a standalone, cross channel communication app. The overall theme seems to be the use of the Google Knowledge Graph to provide context and to predict search queries. The mechanism that Google is increasingly using to deliver these results is “cards”. The blog Co.Design looked at how these virtual index cards are becoming Google's medium of choice to deliver targeted information on a cross channel basis.

The Social Sales Revolution:
7 Steps To Get Ahead

Download the report here

According to a study by Cone, Inc., 56% of U.S. consumers feel both a stronger connection with, and better served by, companies that can interact with them in a robust social media environment. Social networking users have surpassed email users, and 22% of time spent online is on social media. This new order has radical implications for sales departments. Power is shifting to the customer, who is now in the driver's seat, with everything from pricing to product information available in real time from trusted social connections.

Download this report for an important first hand look at how blogs, Facebook, forums, LinkedIn, Twitter and other social channels are being used by companies of all sizes to boost sales. Examples include a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.

This report is provided courtesy of Salesforce.

Social Sales
Download Now

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