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  May 30 2013 -  Spotting things you'll want to see today.
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This is the May 30 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Penguin 2.0 waddles in

Penguin 2.0

In April 2012 Google began a significant algorithm update with Penguin 1.0, designed to help sites offering valuable original content by punishing sites trying to webspam the Google system with 'black hat' techniques. This week Penguin 2.0 went live and Google suggested that it would have a greater impact and go deeper into a site's content.

The SEO blog Audience Bloom provided a look at Penguin's history, including some detail on how it works and what a site should do if it sees it rankings lowered. Searchmetrics offered the first research showing how rankings had changed this week for different types of sites. Kaiser The Sage published a plan for link building in a Penguin 2.0 world and Website Magazine looked at content practices that will help sites to earn Penguin's favor. Search Engine Journal listed specific tactics that sites could use to optimize for Penguin and, if all else fails, Search Engine Guide created a four step program for recovering from a Penguin penalty.

Penguin is designed to protect sites that offer value and engage their customers, the SEO job ahead is to make it clear that visitors are coming and returning to the site for the right reasons.

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