Facebook finally announced support for hashtags yesterday but several blogs wondered aloud if it will be worth the wait. Marketing Land went into some detail as to how Facebook hashtags will work, Facebook itself provided four quick things that marketers need to know and Ignite Social Media rounded out some factors for brands to consider.
Several blogs are asking if hashtags will provide enough value in the text rich Facebook environment, where it is easier to find related comments using traditional search methods. Hashtags in Facebook don't seem to be as helpful as they are with Twitter's 140 characters. Facebook also has robust brand pages so that it might be easier to just join the conversation on the Game of Thrones page instead of searching for #got. The visibility of Facebook hashtags will also be limited by the user's privacy settings.
TechCrunch explained why Facebook needed hashtags in spite of the obvious problems. With nearly every television ad now promoting a Twitter hashtag Facebook has just hijacked some of that traffic by turning the Twitter hashtag into a social media hashtag.
Also this week, Facebook began an effort to significantly pare down their advertising options. HubSpot went over some of the key changes, including the demise of the controversial Sponsored Stories. Facebook's objectives are largely seen as an effort to make Facebook advertising less daunting and simpler for small businesses, many of whom felt overwhelmed by having to evaluate 27 options.