The Instagram of video
Facebook's big announcement from this morning is that video sharing is coming to Instagram. Marketing Land created a good description of how Instagram video will work from the user perspective and the Instagram Help Center answers most questions (some blogs are saying that existing videos can be imported but Instagram is saying no). Shoutlet has taken a quick look at what Instagram video could mean for marketers. The first examples of brand usage came from Burberry and Kobe Bryant.
Instagram videos run for 15 seconds but it didn't take that long for the Instagram/Vine comparisons to heat up. There is a lot of praise for the way in which Instagram has implemented videos. It is quick, simple and does not interfere very much with the picture taking app. Users can select their own 'cover frame' and image stabilization can adjust for the fact that the video subject (and often the shooter) rarely stands still. The primary concern is that videos could affect the 'instant' aspect of Instagram; a service that became enormously popular for its ability to quickly share pictures that only took a second to look at.