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  Jun 20 2013 -  Spotting things you'll want to see today.
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This is the June 20 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Video comes to Instagram (the announcement)

The Instagram of video

Facebook's big announcement from this morning is that video sharing is coming to Instagram. Marketing Land created a good description of how Instagram video will work from the user perspective and the Instagram Help Center answers most questions (some blogs are saying that existing videos can be imported but Instagram is saying no). Shoutlet has taken a quick look at what Instagram video could mean for marketers. The first examples of brand usage came from Burberry and Kobe Bryant.

Instagram videos run for 15 seconds but it didn't take that long for the Instagram/Vine comparisons to heat up. There is a lot of praise for the way in which Instagram has implemented videos. It is quick, simple and does not interfere very much with the picture taking app. Users can select their own 'cover frame' and image stabilization can adjust for the fact that the video subject (and often the shooter) rarely stands still. The primary concern is that videos could affect the 'instant' aspect of Instagram; a service that became enormously popular for its ability to quickly share pictures that only took a second to look at.

The Right Content At The Right Time

Being agile in today's buyer-centric world

Download the guide here

Rather than turning to salespeople, customers now seek information on their own through a variety of sources, including videos, white papers, blog posts, and widgets. Marketers face the formidable challenge of nurturing leads through an ever-expanding number of channels in an increasingly complex purchase-decision process. Download this guide for strategies and tactics that engage and facilitate these valuable customers:

  • How to use content to spark an ongoing conversation
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  • The importance of buyer personas and channel communication preferences
  • Pitfalls to avoid when creating for your own content marketing efforts

This report is available courtesy of Yessler.

The Right Content

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