Facebook's search has just begun
Facebook announced the rollout of its Graph Search this week along with some indications that it isn't yet where they'd like it to be. The beta designation is still there and Facebook seems somewhat apologetic that users cannot search the text of posts and comments or conduct a mobile Graph Search. Business Insider provided a walkthrough of how Graph Search now works to help users discover things like restaurants, movies and music. The changes that Facebook implemented since the initial test in January were analyzed in some detail by Search Engine Land and MediaWhiz pragmatically listed some steps that marketers should be taking to get the best leverage out of Open Graph.
Graph Search is obviously a work in progress. The NY Times Bits blog rather harshly summarized several of the current limitations of a structured system that relies largely on people saying that they 'Like' something. It doesn't stand up well to the more intuitive and nuanced processes of searching on Google or Bing. One inevitable result of Graph Search will be a privacy backlash from Facebook users. Business Insider published the steps that users need to opt-out; all thirteen of them.