The social network new$feed
Social media grew up around the news feed, prime social real estate that is now increasingly being snapped up by advertisers. This week Linkedin launched their version of news feed embedded ads called Sponsored Updates. PC World did a good job of explaining why and how Sponsored Updates will fit within LinkedIn's advertising platform. HubSpot, a company that reported impressive results during the pilot program, shared their advice on how to set up and measure a Sponsored Update campaign.
Anyone looking for a reason to get excited about news feed advertising didn't have long to wait. Facebook's earning report, released on Wednesday, described a 'healthy and growing demand' for the 5% of news feed items that are sponsored, although Social Times presented some data suggesting that fatigue or perhaps even backlash was already being observed. If true, the ads will be coming down off of a fantstic start. Inside Facebook reported on a study showing that CPC and especially CTR were significantly better than anything that's been seen recently in social media. Then, as if to protect something newly valuable, Facebook began researching the reasons that users hide news feed posts instead of clicking into what Facebook obviously hopes will be a powerful revenue stream.