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  Aug 1 2013 -  Spotting things you'll want to see today.
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This is the August 1 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Coming soon to a web site near you


Way back in 2009, Mark Zuckerberg told the Facebook Developer Conference of his belief that “social platforms would now focus on the Web, not social networks themselves”. This week, by announcing 'embeddable posts', Facebook made it possible for users to read and participate in Facebook posts from web sites other than Facebook.com.

Their Developer's Blog provided Facebook's official description of how embeddable posts will work and HubSpot listed what marketers need to know along with some examples of how embeddable posts can be used. Facebook has no obvious monetization scheme on this, their objective seems to be wider dispersal and involvement through a feature that has already worked well for Twitter. Not all of that involvement will be of a positive sentiment because the fiercely competitive will now be able to embed public posts of rivals and more easily encourage their readers to express some type of displeasure or mischief.


Email blogs are expressing varying levels of concern about the new Gmail inbox tabs which will attempt to automatically segment marketing from personal messages. Most of the concern was triggered by numbers published by Mailchimp indicating a noticeable drop in open rates. Smart Insights published a good overview of how the tabs will work and felt that any alarms might be premature. Email service provider Get Response looked at the positive aspects of a system that will put marketing emails where users expect to see them and All Voices offered advice for standing out in the new promotions tab.

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Social media networks seem to inspire a lot more passion and interaction than the typical corporate website does. Connected consumers want to share their opinions, they look to 'friends' and subject matter experts for advice, and their confidence in corporate brand-speak is way down the list of their buying process.

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