Using impeccable timing, Facebook chose this slow August week to announce a change in the algorithm that determines what users will see in their newsfeed. Items that users just happen to miss will get a second chance if enough other people Like or otherwise engage with them. Wishpond looked at this new concept of 'story bumping' and how it updates the important EdgeRank algorithm. Facebook's announcement included the statistic that users only scroll through 57% of the items in their feed; story bumping will attempt to go through the remaining 43% and make a guess as to what might have been considered worthwhile. PC World examined the challenges that this increased competition for views will mean to businesses fighting for valuable space in the news feed.
Facebook also announced something called 'last actor' that will benefit posts based on the last 50 interactions of the user (with people or Pages) and an improvement to provide a Twitteresque style of real time posts. Econsultancy looked at all of the announcements and provided five takeaways for marketers.