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  Aug 29 2013 -  Spotting things you'll want to see today.
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This is the August 29 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Deeper conversations on Twitter (video)

Deep conversations

The Twitter newsfeed has always had something of a geeky feel to it, loaded with conventions, abbreviations and hashtags in a tight 140 characters. This week Twitter attempted to become a bit more natural by announcing easier to follow conversations. Mashable explained the new functionality, which, not surprisingly, encountered a bit of resistance from users who are seeing Tweets listed in chronological order for the first time. Twitter has always displayed the newest Tweets first; the new conversations start with the oldest Tweet.

Two major blogs seemed to agree that the new conversations represent a major strategic objective for Twitter. TechCrunch pointed to earlier statements from Twitter CEO Dick Costolo about a communications gap that frustrated new users struggling to get comfortable with Twitter. Gigaom placed the same concept in a real world business context, writing that the confusing nature of Twitter was creating excess user churn, threatening the numbers needed for a successful IPO. The end game that they pointed to is a fairly standardized social media newsfeed, allowing users to jump from Facebook to LinkedIn to Twitter without missing a single word.

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