“The most significant changes”
Apple is describing yesterday's launch of the all new iOS 7 as a game changing interface for mobile users and the system is getting good reviews from many bloggers. Venture Beat offered a positive appraisal of the new features. Apple obviously tried to keep the learning curve down but there are usage differences from older versions so Silicon Angle prepared a user tutorial for running iOS 7.
The search functions of IOS 7 are new and different. Bing, not Google, will be the default web search engine. Search Engine Land described the detailed process of how iOS 7 will answer user queries. Siri will now be able to search Tweets and do it in a male voice if desired.
Facebook and Twitter have already launched their iOS 7 apps. Facebook took advantage of the improved multitasking capabilities while Twitter added some new functionality and kept their app backward compatible with earlier iOS versions. GigaOm took a look at how other apps, including Foursquare, Kindle and Evernote were updated to take advantage of iOS 7. The marketing implications of iOS 7 will take some time to emerge but Marketing Land took an early look at three key features that marketers need to watch.