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  Sep 26 2013 -  Spotting things you'll want to see today.
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This is the September 26 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Pinning articles

A thousand words

Pinterest made two significant announcements this week, revealing a bit of their still emerging business model. On Tuesday they announced new features for article pins, an effort to expand their great success with images into written content. The Pinterest developer blog provided an updated explanation of how web sites can support rich content for article pins, a process that is similar to Facebook Open Graph sharing in that it uses specialized metatags. HubSpot offered an overview of what marketers need to know and TechCrunch looked at the long term factors that motivated Pinterest to expand into the article bookmarking, sharing and curation areas.

The other announcement's motivation is obvious. Last Thursday Pinterest announced that they will 'start experimenting with promoting certain pins from a select group of businesses', which is, at long last, an effort to begin making serious money. Pinterest promised to move slowly and carefully into native advertising and Ecommerce Times explained why there is a risk of significant backlash from users, which might be only part of their problem. On September 16th the FTC announced that they are beginning to look at the entire practice of native advertising, something that has become a staple of revenue generation for almost all social networks who make more money when ads blend seamlessly with user content.

The Impact of iOS 7
What marketers need to know about the big mobile upgrade

Download the Guide here

iOS 7 presents an opportunity for mobile apps to leap frog the competition and steal market share unlike any other iOS update in the operating system's history has. Apple will be seeking to feature applications that are designed specifically for iOS 7 and users will want to use applications designed with the new UI/UX rather than the older iOS6 look and feel.

Download this guide to better understand the opportunities presented by iOS 7 to gain market share and build profits in the critically important mobile market. Begin planning right away; this white paper will provide an overview of all the key changes that you need to know, and how to best take advantage of them.

This report is provided courtesy of Applico.

iOS 7

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