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  Oct 3 2013 -  Spotting things you'll want to see today.
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This is the October 3 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google Hummingbird


Late last week Google surprised everyone by casually announcing the biggest rewrite of their search algorithm in 12 years. Unlike Penguin and Panda, which were modifications of an existing algorithm, 'Hummingbird' (named because it seeks to be fast and precise) is essentially a whole new algorithm for Google. Search Engine Land published a comprehensive FAQ with the details of Hummingbird, which seems to be more about user interface and less about reordering search results (it has actually been in use for about a month and few noticed).

Social Media Today described Hummingbird as an advancement in semantic search that attempts to understand the context of a search rather than trying to identify keywords. Imedia Connection argued that the more complex searches will result in more specific answers, which should provide an opportunity for smaller businesses to become more visible. PC World spotted a possible negative for content providers in that Hummingbird will attempt to provide direct answers and comparisons, continuing a trend that seems to poach results from content providers.

Hummingbird builds upon a series of recent changes that do affect the visibility that Google provides to web sites. The Daily Egg used the announcement to prepare a list of “do's and don'ts” for web sites in an environment where keywords are downplayed, links are scrutinized and context is gaining strength.

Harvard Business Review:
How To Know What Customers Want

Download the HBR report here

Online technologies continue to empower consumers to the point that they now only want interactions that are relevant, personalized, and based on a customer's situation and preferences. Companies that fail to provide relevant offers are being left behind.

In this report the Harvard Business Review helps to explain the emerging tactic of “next best offers” (NBOs) that reflect each customer's preferences, purchase history, and purchasing context. Download their report to view the opportunities benefiting companies that already engage in even better, more precise, more effective marketing that engages customers and prospects.

This report is provided courtesy of Oracle.

What Customers Want

Download Now

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