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  Oct 10 2013 -  Spotting things you'll want to see today.
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This is the October 10 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google Hummingbird

Cookies under pressure

In mid September an anonymous Google employee revealed that one of the oldest elements of online advertising is rapidly crumbling. An article in USA Today contained details of a plan in the works at Google to replace 3rd party cookies with a proprietary tracking system currently named AdID. Google would control how AdID is used by advertisers; a marked difference from the existing 3rd party cookies which have no central management and have led to privacy concerns and blocking by web browsers. The Ad Exchanger blog went into some detail as to how 3rd party cookies currently function and the IEEE Spectrum offered a comparison of how things might change in a post 3rd party cookie world.

3rd party cookies seem to be on the way out regardless of what Google does. Apple's Safari browser blocks them by default and Firefox will soon follow suit to better accommodate 'do not track'. Cookies are not well suited for a multi device world and usually lose track of a consumer who picks up a smart phone, game console or uses a set top TV box. Microsoft is working on its own system that clearly focuses on tracking an individual across devices. Apple, Amazon and Facebook are the other major players and Business Insider wrote about the incredibly high stakes involved as the web giants battle for supremacy in identifying advertising targets as they move around the digital world.

8 Metrics That Matter

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The explosive growth of marketing data creates enormous opportunities but also presents a challenge to some marketers who might feel overwhelmed. Despite the proven, transformative power of 'big data' and analytics, many organizations still struggle to wring value from their information, leaving growth and profits on the table.

To correctly manage your business you first need the clearest understanding of how it is working. Download this report for a scientific assessment focusing on eight key analytics metrics that can be used to identify strengths and areas for improvement, leading to more enlightened budgeting and use of resources.

This report is provided courtesy of SAS, a leader in business intelligence.

8 Metrics That Matter

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