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  Oct 17 2013 -  Spotting things you'll want to see today.
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This is the October 17 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Subs at The Honest Life

Selling subscriptions

Something very old is now a hot trend as online marketers gear up for the 2014 holiday season. Ecommerce Times has written about the benefits of subscriptions in terms of creating a more predictable revenue stream while providing flexibility for customers (think Netflix vs. Blockbuster). Pando Daily explained why they went from negative to positive on subscriptions when they saw promising implementations from online merchants like Birchbox, Blue Apron and Jessica Alba's The Honest Life.

Shoedazzle is a high profile online merchant that had moved away from subscriptions but is now getting back in. Socially strong (over 2 million Facebook Likes), Shoedazzle is finding that subscriptions are boosting engagement and helping to justify higher customer acquisition costs. Help is coming for smaller merchants; Microsoft just announced new subscription apps that will provide big time flexibility to smaller merchants.


Social Media Initiatives:
The Planning Guide


Aligning social initiatives within corporate objectives

Download the guide here

Many companies still talk about 'experimenting' with social media. In the meantime, customers have already clearly adopted social as one of their preferred modes for communicating about experiences with your company. These conversations are happening - it is time to make social media management a polished first class component of your communication strategy.

Download this planning guide if you play a role in the social media initiatives of your company. It provides a framework to help you successfully plan and execute social media programs. The recommendations are based on Spredfast's work with hundreds of customers and agencies in virtually every market and is designed to improve social media marketing at all levels.

This report is provided courtesy of Spredfast.


Social media initiative

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The most useful posts of the week
Social Media

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