Not a pretty picture
The unrelenting power of images claimed another major victory in social newsfeeds this week. Twitter announced that they would automatically display images from Tweets using their own image sharing system. The first frame of a Vine will also be displayed. Ketchum offered a look at how brands could take advantage of inline images while Ad Age published some #fails of the first brands who stumbled to take advantage of the new real estate.
While few blogs doubt the attention grabbing power of images, there is some considerable discussion about their suitability within Twitter's previously streamlined feed. GigaOm wrote about the possible MySpace effect of a newsfeed loaded with large gaudy images. TechHive documented the initial grumbling by users feeling that their Twitter feed is becoming unscannable. The instructions for disabling automatic images on mobile devices was quickly provided by BGR.
The is also the matter of the lost click which had been required as an interaction to view Twitter images. A meme has emerged about the scroll becoming the new click in newsfeeds, a trend that could mitigate the presumed effectiveness of sponsored Tweets with images. ReadWrite took it a step further, bemoaning the loss of control that users might feel if the march towards monetizing Twitter leaves the sleek 140 character motif behind.