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  Nov 7 2013 -  Spotting things you'll want to see today.
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This is the November 7 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Ads come to Instagram

Instagram grows up

As it apparently must for all social network feeds, advertising began to appear on Instagram this week. Instagram had (somewhat apologetically) warned about the coming of ads last month and has since published a short Q&A about how and what users can now expect to see. Instagram is currently limiting ads to a select group of major brands but Simply Measured published a list of 3 tips to help prepare for wider availability.

Marketers have been flocking to Instagram in record numbers and the first ad (from fashion designer Michael Kors) produced gangbuster results. Stepforth looked at how brands are using Instagram to increase engagement and Sociable took a slightly wider look at the approaches of the top 10 brands on Instagram.

The introduction of ads is a tricky proposition for any network and Instagram faces special challenges as a platform where users share personal, focused images. The solution, according to Om Malik, is for advertisers to create platform specific ads that, in this case, will produce an acceptable image in the Instagram feed.

Email Marketing Benchmark Study

The deeper numbers of better email marketing

Download the study here

Accurately gauging your marketing success requires looking beyond standard industry benchmarks to see whether your email program met, exceeded or fell short of specific goals while adding value to the customer/prospect relationship and maximizing conversions and revenue. Used correctly, benchmark data can give you a baseline scorecard to help understand how far you need to travel in your performance-improvement journey, and in which direction you should be heading.

Download this benchmark analysis in which Silverpop analyzed the campaigns of 2,787 brands to go beyond the usual data in three key areas - a deeper perspective on reader engagement, valuable international trends and a special breakout of top quartile performers to analyze the trends of top email marketers.

This report is provided courtesy of Silverpop.

Email Benchmark Report

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