Instagram grows up
As it apparently must for all social network feeds, advertising began to appear on Instagram this week. Instagram had (somewhat apologetically) warned about the coming of ads last month and has since published a short Q&A about how and what users can now expect to see. Instagram is currently limiting ads to a select group of major brands but Simply Measured published a list of 3 tips to help prepare for wider availability.
Marketers have been flocking to Instagram in record numbers and the first ad (from fashion designer Michael Kors) produced gangbuster results. Stepforth looked at how brands are using Instagram to increase engagement and Sociable took a slightly wider look at the approaches of the top 10 brands on Instagram.
The introduction of ads is a tricky proposition for any network and Instagram faces special challenges as a platform where users share personal, focused images. The solution, according to Om Malik, is for advertisers to create platform specific ads that, in this case, will produce an acceptable image in the Instagram feed.