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  Nov 14 2013 -  Spotting things you'll want to see today.
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This is the November 14 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Predicting Hummingbird's Flight

Looking for Hummingbird

When Google announced Hummingbird in late September they said that they chose the name because it was fast and precise. It turns out that it is also difficult to spot, despite being the most significant rewrite of Google's search algorithm in over a decade, and the focus of significant blogger attention. The current thinking is that Hummingbird does not significantly rework the 200+ criteria that Google uses to rank pages, but it does affect the way that Google interprets search queries and therefore it will affect the pages that get selected for ranking. Rand Fishkin, writing in Moz, made the argument that marketers looking for long tail search traffic will find both opportunities and challenges in Hummingbird.

Search Engine Land has interpreted a Google patent for 'Interactive Query Completion Templates' to show how Hummingbird most likely employs a system of form based queries and they offered suggestions as to how web sites could optimize for them.

The Content Marketing Institute published a succinct 8 tips to optimize for ranking in Hummingbird, the most cited difference is that web sites now need to anticipate questions on the mind of the reader and then (subtly) publish them. The Jeff Bullas blog is one of several recommending a stronger presence on Google+ as a way to keep Google aware of relevant social signals. Additionally, Search Engine Land wrote about the increased importance of the Schema.org markup as a way to help Google find its way to your pages on its semantic flight.


3 Phases To Successful Email Campaigns

Unlocking the high ROI secrets of top email marketers

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The first thing that 58% of adult Americans do in the morning is open their desktop, phone, or tablet and check for new messages. For marketers, email remains an essential opportunity. Despite the great success achieved by some, only 60% of marketers say that their email marketing initiatives produce a sufficient ROI. In this ebook Bridgeline gets answers from industry experts for a step-by-step guide to help you produce winning email campaigns.

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This report is provided courtesy of Bridgeline Digital.


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