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  Dec 12 2013 -  Spotting things you'll want to see today.
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This is the December 12 2013 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google+ posts expand their reach

Outside of their Circles

Google flexed some considerable muscle on Monday when it announced the creation of a very intriguing hybrid ad unit called +Post. Advertisers will be able to convert their posts on Google+ (which has always been viewed as a well designed network with limited reach) and turn them into ads that can run across the 2 million+ sites in the Google Display Network. +Post Ads will leverage the interactive capabilities of Google+ against the enormous reach and targeting capabilities of Google's network. The ads will expand, and advertisers will be charged, when the cursor hovers over them for 2 seconds.

The reaction has been one of significant optimism. Soshable wrote that the interactive capabilities create 'one of the most powerful forms of advertising that businesses can use'. HubSpot felt that the opportunity to display well formatted social content outside of personal networks 'should excite marketers everywhere'. The 360 Blog focused on the benefit that social content will bring to the Google Display Network, where banner ads have become increasingly invisible.

+Posts might also provide a free ride for the growth challenged Google+ network. Venture Beat was one of several blogs noting that the paid ads could also function as free exposure for Google+.


The Guide To Corporate Blogging
For Marketers

Download the guide here

Blogging is an essential element of a modern social marketing strategy that cuts costs by offering engaging content. According to HubSpot, B2B marketers with an effective blog generate 67% more leads and B2C 88% more leads than their counterparts without an effective blog.

Download your blogging guide for tips on writing, style, types of posts, and how to foster an online community through blogging. Included are descriptions of the most important types of posts along with instructions for creating a “gripping hook” and the system of “fusion marketing” that places a blog at the center of a successful content marketing strategy.

This report is provided courtesy of Bridgeline Digital.



Corporate Blogging Guide

Download Now



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