Outside of their Circles
Google flexed some considerable muscle on Monday when it announced the creation of a very intriguing hybrid ad unit called +Post. Advertisers will be able to convert their posts on Google+ (which has always been viewed as a well designed network with limited reach) and turn them into ads that can run across the 2 million+ sites in the Google Display Network. +Post Ads will leverage the interactive capabilities of Google+ against the enormous reach and targeting capabilities of Google's network. The ads will expand, and advertisers will be charged, when the cursor hovers over them for 2 seconds.
The reaction has been one of significant optimism. Soshable wrote that the interactive capabilities create 'one of the most powerful forms of advertising that businesses can use'. HubSpot felt that the opportunity to display well formatted social content outside of personal networks 'should excite marketers everywhere'. The 360 Blog focused on the benefit that social content will bring to the Google Display Network, where banner ads have become increasingly invisible.
+Posts might also provide a free ride for the growth challenged Google+ network. Venture Beat was one of several blogs noting that the paid ads could also function as free exposure for Google+.