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  Jan 23 2014 -  Spotting things you'll want to see today.
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This is the January 23 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Blocked Signals (video)

Blocked Signals

Google has approximately 200 'ranking factors' in its search algorithms but a Google Webmaster video published yesterday made it clear that Twitter and Facebook shares do not currently have much of a direct impact on Google visibility. This is new, in December 2010 the same Matt Cutts confirmed that Google was using social signals at that time. Cutts seemed to express a rare bit of mild frustration yesterday as he spoke about being blocked from the signals, perhaps remembering how Twitter ended a deal in mid 2011 that allowed access to a 'special feed' of information. Search Engine Land noted back then that users would not be able to find Tweets more than a few days old, a problem that has since been solved by the Twitter friendly search engine Topsy.

Stone Temple Consulting published a good analysis of the current and future outlooks for social signals. Authorship is key, Google is obviously very interested in a system that evaluates the authority of a source in regard to a specific subject. For now, as WebPro Technologies pointed out, Google+ remains the place to establish social authority.

Cutts explained the observed relationship between Facebook Likes and Google rankings as correlation, not causation, and he went out of his way to praise the overall value of social sharing. For now, however, the best strategy seems to be to continue to build social authority to be ready for the time when Google gets the signals to move forward.

Four tips to drive mobile success

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Digital marketing must now include a mobile component. The rewards are great but there are multiple considerations to think through when planning a mobile advertising strategy; especially given that app discovery continues to get harder. A good mobile user acquisition strategy is essential.

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This report is provided courtesy of Appia.

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