'Authorship' is Google's long term goal | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  Jan 23 2014 -  Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Pinterest|    |Archives| |Contact Us|  

This is the January 23 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

Share this newsletter:

Share a copy of this newsletter on Twitter Share a copy of this newsletter on LinkedIn Share a copy of this newsletter on Google+ Share a copy of this newsletter on Facebook

Blocked Signals (video)

Blocked Signals

Google has approximately 200 'ranking factors' in its search algorithms but a Google Webmaster video published yesterday made it clear that Twitter and Facebook shares do not currently have much of a direct impact on Google visibility. This is new, in December 2010 the same Matt Cutts confirmed that Google was using social signals at that time. Cutts seemed to express a rare bit of mild frustration yesterday as he spoke about being blocked from the signals, perhaps remembering how Twitter ended a deal in mid 2011 that allowed access to a 'special feed' of information. Search Engine Land noted back then that users would not be able to find Tweets more than a few days old, a problem that has since been solved by the Twitter friendly search engine Topsy.

Stone Temple Consulting published a good analysis of the current and future outlooks for social signals. Authorship is key, Google is obviously very interested in a system that evaluates the authority of a source in regard to a specific subject. For now, as WebPro Technologies pointed out, Google+ remains the place to establish social authority.

Cutts explained the observed relationship between Facebook Likes and Google rankings as correlation, not causation, and he went out of his way to praise the overall value of social sharing. For now, however, the best strategy seems to be to continue to build social authority to be ready for the time when Google gets the signals to move forward.


Four tips to drive mobile success

Download the list here

Digital marketing must now include a mobile component. The rewards are great but there are multiple considerations to think through when planning a mobile advertising strategy; especially given that app discovery continues to get harder. A good mobile user acquisition strategy is essential.

Download four key tips for the basis of an effective mobile strategy that revolves around user targeting, creative optimization and adjustments built upon KPIs that are meaningful and actionable.

This report is provided courtesy of Appia.



Mobile Advertising Success

Download Now



The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Analytics

Radar Screen


Share this newsletter:

Share a copy of this newsletter on Twitter Share a copy of this newsletter on LinkedIn Share a copy of this newsletter on Google+ Share a copy of this newsletter on Facebook



Twitter We also have a great Twitter feed, please don't forget to follow. Twitter




You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at service@whosbloggingwhat.com.
We welcome your comments at feedback@whosbloggingwhat.com or via our web site.

This newsletter is available by subscription only but you can subscribe (free) here:

Home Subscribe Register Your Blog About Advertise Privacy Contact



Who's Blogging What ©2012