Facebook's Paper Future
One week after being announced by Facebook, the stand-alone iOS newsreader app Paper is getting a lot of attention as a possible look at Facebook's future. The Social Media Hat looked at Paper from the perspective of a new user along with some implications facing business Pages.
Econsultancy's blog explained Facebook's most likely rationale behind Paper -- realizing the popularity of single function focused apps (share an image, send a message, play music), Facebook wanted to break out of a perception of being a Walmart of social media activities. Paper is highly focused. It finds and displays content with the help of Facebook's data. GigaOm called Paper an app for people who hate Facebook. Now they can just get their content without being distracted by Bitstrips and pictures of their friend's puppies.
Contently made the argument that the better engaged reader will ultimately be a good thing for brand publishers who should expect a native ad program to follow. Meanwhile, iMedia identified five brand marketing opportunities that are likely to evolve in future editions of Paper.