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  Feb 6 2014 -  Spotting things you'll want to see today.
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This is the February 6 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facebook's Paper Future

Facebook's Paper Future

One week after being announced by Facebook, the stand-alone iOS newsreader app Paper is getting a lot of attention as a possible look at Facebook's future. The Social Media Hat looked at Paper from the perspective of a new user along with some implications facing business Pages.

Econsultancy's blog explained Facebook's most likely rationale behind Paper -- realizing the popularity of single function focused apps (share an image, send a message, play music), Facebook wanted to break out of a perception of being a Walmart of social media activities. Paper is highly focused. It finds and displays content with the help of Facebook's data. GigaOm called Paper an app for people who hate Facebook. Now they can just get their content without being distracted by Bitstrips and pictures of their friend's puppies.

Contently made the argument that the better engaged reader will ultimately be a good thing for brand publishers who should expect a native ad program to follow. Meanwhile, iMedia identified five brand marketing opportunities that are likely to evolve in future editions of Paper.


How to Segment & Target
A Social Audience

Download the guide here

In social media there are certain metrics that will show how your audience is responding to content published on your networks. This information allows you to better understand your audience, if used effectively.

Just as with existing customers, different social segments have diverse needs, desires, and motivations for engaging socially. Download this guide to see how social networks like Facebook and LinkedIn are allowing brands to better access these data points to learn more about the people within their networks.

This guide is provided courtesy of Spredfast.



Segmenting Social Audiences

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