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  Feb 27 2014 -  Spotting things you'll want to see today.
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This is the February 27 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Tagging for reach

Free reach, finally

It has been a long time since we've had any good news about organic reach on Facebook, but there was one small victory this week. On Monday Facebook announced that tagging a brand's Page could earn visibility to that Page's followers. They provided an example where Bleacher Report tagged basketball star Dwight Howard (who in this case is a brand). Users who Liked Howard's page might then see the tag from Bleacher Report in their News Feed. Marketing Land provided a good explanation of how brand tagging will work.

Although some people will try, tagging Coca Cola won't get them 80 million free exposures. RGB Social provided a more realistic set of tagging guidelines for Facebook marketers. Shoutlet recommended that tags should support existing relationships for maximum exposure and 360i provided examples of tagging that might gain the favor of the Facebook algorithm. There is a precedent to learn from. As Digiday pointed out, brand tagging has been an art form on Twitter for years.


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