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  Mar 13 2014 -  Spotting things you'll want to see today.
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This is the March 13 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Turning a new Page

Did Facebook bury Page tabs?

In the past week Facebook announced redesigns of both the user News Feed and business/brand Pages.

The user News Feed changes are subtle (shading, fonts, bigger images) and seem designed in part to prevent the type of user backlash that killed last year's more radical redesign. The blog All Facebook spoke with News Feed Product Manager Greg Marra about the specific changes and their objectives.

The changes to the Company Page are more dramatic and controversial. HubSpot provided a quick rundown of the changes. The most talked about change is the loss of the 111x74 images that linked to the Page's custom app tabs. They are now hidden until a user clicks (or possibly hovers) over 'More'.

Two years ago the loss of the tab images would have been a game changer but in reality a tab's visibility has only been as good as the News Feed items promoting it, either paid or organic. It is great to have many fans, but it is up to Page owners to reach them by earning a place in their News Feed.


Forrester: How To Push
Mobile Engagement

Download The Forrester Report Here

Push notifications are no longer just about breaking news, weather, or traffic alerts. They also allow clever marketers to make the most of mobile marketing's unique attributes: intimacy, immediacy, and context. They are a direct path to the heaviest app users.

Download the Forrester report to see how marketers offer more-relevant and personalized benefits to consumers and reach their own goals through increased traffic, optimized app usage, and increased conversions.

This report is provided courtesy of Urban Airship.



Mobile Engagement

Download Now



The most useful posts of the week
Social Media

Search Marketing

User Experience

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Analytics

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