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  Mar 20 2014 -  Spotting things you'll want to see today.
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This is the March 20 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Anyone can now exert their influence

Open Influence

The most talked about new content distribution opportunity of 2014 has been LinkedIn's opening up of their 'influencer platform'. Created in late 2012, the platform has been available to only about 500 top influencers but is now slowly being rolled out to all LinkedIn users. Functioning a bit like a B2B Tumblr, anyone will soon be able to publish posts on LinkedIn where they can be followed and their content shared. LinkedIn provided an extensive faq and Social Media Examiner published a description with recommended best practices to benefit from what they termed an 'opportunity to expand your reach in a major way'.

There are some caveats being discussed as well. SocialMouths went over the pros and cons and warned of a possible highly competitive platform where it may be tough to stand out. In a scenario all too familiar to Facebook Page admins, the LinkedIn Sponsored Updates may become a 'pay to play' option for LinkedIn publishers. Mizz Information was one of the early adopters who wrote about less than stellar organic traffic in these first stages.

Still, the downside is limited for energetic content creators. The program is currently limited to 25,000 users but LinkedIn has established an application for early access for those who are eager to explore a high potential platform to reach new prospects.

The Facebook Commerce Index

Download The Index Report Here

ChannelAdvisor's Q4 2013 Facebook Commerce Index report tracks US retailers' Facebook pages, analyzing their growth and the methods they used to achieve these results.

Download the Index for an important review of Facebook trends that marketers need be aware of, as well as suggestions on how to adapt to these opportunities. Highlights:

  • Real-time page insights and expanded historical data for page owners
  • Custom Audiences for retailers to measure offline sales
  • Page Composer updates that make it easier to share great content
  • Mobile app ads that drive engagement and conversion

This report is provided courtesy of ChannelAdvisor.

Facebook Commerce Index

Download Now

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