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  May 8 2014 -  Spotting things you'll want to see today.
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This is the May 8 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Pinterest Guided Search (video)

Pinterest's new feel for Pins

Pinterest's growth has exposed a glaring weakness -- the inability to provide an effective search function tailored for images. In January they purchased VisualGraph with the promise to 'combine machine vision with human vision' to deliver Pins that inspire. On April 24 Pinterest took the next step and announced Guided Search, a tag based system that was explained as 'Serendipitous Fun' in Technologizer.

Guided Search could have a significant effect on Pinterest if users begin to rely more on search and less upon the Boards that they follow to deliver relevant content. VisualGraph provides the ability to 'read' images but, as Spout Social points out, the text description of Pins will now also become more important for Pinterest visibility.

Pinterest will be able to strengthen its internal meta data. They will now have a more educated guess that a user interested in 'food porn' is looking at cupcakes and not something else. On the internet, improved search always brings new advertising although it is too early to speculate on how Pinterest will monetize its sweetened user data.


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