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  May 15 2014 -  Spotting things you'll want to see today.
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This is the May 15 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Pinterest Promoted Pins

The Payout Of Pins

Pinterest's audience isn't massive -- it ended 2013 with just under 35 million monthly average users according to Emarketer. What it lacks in size, however, it more than makes for with targeted engagement and a sales mindset. This week Pinterest continued its careful march towards tapping that audience with the rollout of 'Promoted Pins'. Ad Age interviewed Partnerships head Joanne Bradford and provided a good overview of how Promoted Pins will work.

There are good reasons why, as Pando noted, marketers have 'been waiting excitedly to throw money at Pinterest'. The Social Times analyzed a mostly female audience of early adopters that could be difficult to reach when they are not on Pinterest. Pins can go viral easily and Ad Exchanger noted that Re-Pins will lose their advertising tag and become generic Pins. ReadWrite was also enthusiastic, speculating that promotions on the world's largest scrap book could eventually become television's first real 'click to buy' button.


Pinterest Playbook
For Marketers

Download The Playbook Here

As Pinterest ushers in a new type of social networking via visual discovery, businesses have a unique opportunity to showcase their brands in a way that's easy and fun to consume. Most importantly, Pinterest users are more interested in buying and not just socializing compared to other networks.

Download The Pinterest Playbook for step by step advice and expert analysis of all aspects of an optimized Pinterest presence. Highlighted topics include effective Pinning, engagement strategies, and curation.

This report is provided courtesy of Gigya.



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