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  May 30 2014 -  Spotting things you'll want to see today.
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This is the May 30 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Mary Meeker Internet Trends (.pdf version)

Now Trending

In an environment where much of the most useful content is simply tltr, many marketers still make the time to go through Mary Meeker's extensive Internet Trends report, the 164 slide, 2014 version of which was presented on Wednesday.

The significance of mobile growth is pervasive in Meeker's report. She noted that the growth rates of internet users and even smart phone ownership are slowing but mobile internet usage is exploding. The good news for those who adopt the mobile-first initiative is that people are spending an amazing amount of time looking at some type of online screen.

Relating directly to social media, Meeker noted trends towards frequent interactions but with a smaller group of social contacts and a preference for single purpose apps over the 'one stop shopping' of the original Facebook.

Smart Insights offered a comprehensive list of 21 key trends identified in the report and Shoutlet found ten impressive stats that social marketers should 'take to heart'.


How To Converge The New Media
3 steps to bring together paid, owned, and earned media

Download the ebook here

This ebook reveals the importance of converging paid, owned, and earned media into your marketing strategy. Citing multiple case studies on brands such as Patagonia, Victoria's Secret, and The Big Ten Network, it answers the vital question that any social marketer should be considering - “What is the perfect formula to enhance my media strategy in a social environment?”

Download the ebook for proven strategies on key leverage points: how to cultivate content that inspires engagement, experiences that cross-integrate across platforms and effectively utilize paid media to promote your social experiences, ensuring traffic and success.

This report is provided courtesy of Mass Relevance.



Converge Media

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