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  Jun 12 2014 -  Spotting things you'll want to see today.
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This is the June 12 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google Opens For Small Business (video)

Google opens for small business

Google announced a significant relaunch of their small and local business services this week, part of a larger effort by several internet giants to provide additional services to what they see as an underserved market.

Google My Business is a new dashboard that connects search, maps, Google+ and, of course, AdWords along with some new features. As TechCrunch noted, this will be a new default for using Google's business based services. Search Engine Land provided a visual tour of the features and the set up involved.

The Social Strategist looked at the strong analytics package that is newly available to many Google+ Pages. SmallBizTrends wrote about how a well maintained Google My Business account could be an easy route to 'Knowledge Panel' status, generating the highly desirable expansive display on the right hand side of a search results page.

One helpful feature seemed to go almost unnoticed. In 'reviews around the web' Google will locate 'snippets of reviews that are relevant to your business'; integrating a handy monitoring service of forums that may be discussing the user's business or industry.


Thriving after Facebook's
Organic Reach Decline
The path to expanding overall digital reach

Download the ebook here

Facebook has acknowledged that the decline in its organic reach has become a 'pain point' for many businesses using it as a marketing tool. Some marketers are struggling as Facebook's organic reach has declined to as low as 2%, and impressions of branded content are declining.

Good social media marketers are revising their strategies and tactics accordingly. Download this ebook to see the new strategies that enable social businesses to thrive despite the change in a key channel; efforts that matter such as optimizing Facebook content for KPIs like engagement, click-throughs, and conversions and looking beyond Facebook to extend digital reach, investing in a multi-network strategy and optimizing their marketing mix for success.

This report is provided courtesy of Offerpop.



Finding Facebook Reach

Download Now



The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Analytics

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