Google opens for small business
Google announced a significant relaunch of their small and local business services this week, part of a larger effort by several internet giants to provide additional services to what they see as an underserved market.
Google My Business is a new dashboard that connects search, maps, Google+ and, of course, AdWords along with some new features. As TechCrunch noted, this will be a new default for using Google's business based services. Search Engine Land provided a visual tour of the features and the set up involved.
The Social Strategist looked at the strong analytics package that is newly available to many Google+ Pages. SmallBizTrends wrote about how a well maintained Google My Business account could be an easy route to 'Knowledge Panel' status, generating the highly desirable expansive display on the right hand side of a search results page.
One helpful feature seemed to go almost unnoticed. In 'reviews around the web' Google will locate 'snippets of reviews that are relevant to your business'; integrating a handy monitoring service of forums that may be discussing the user's business or industry.