The prolific marketing author Seth Godin rarely blogs about the latest news but his Wednesday post covered the challenges of “functional jewelry” in response to the Apple's first new product in 4 years, the Apple Watch. Godin wasn't the only marketer wondering if Apple could make people feel good about being handcuffed to a computer.
The TechHive was positive, listing three Apple Watch features that will change people's minds as part of an overall review of how the watch works. VentureBeat was negative, saying that Steve Jobs would have found the Apple Watch to be boring.
Apple owes its success to the ability to reinvent devices (the pc, Mp3 player, cell phone, tablet) and make them cool. LifeHacker wrote about the features of the competing Android watches and Fast Company compared the specs of the Apple/Android products. The first major battle of the post Steve Jobs era is the effort to create social media and marketing touch points that don't require the user to reach for their phone.
The Apple Watch won't be available until early 2015, indicating that Apple wanted to give 3rd party developers some time to find a killer app for the wrist.
Apple also announced the expected Apple Pay system for POS transactions. Pocket Lint offered a good overview of how Apple Pay works. Users can make payments by holding their iPhone 5 or 6 near an NFC reader with their finger on the Touch ID. They can also use their Apple Watch if it hasn't been removed from their wrist since the PIN was entered. The WSJ pointed out that NFC is problematic and expensive for retailers, Best Buy had installed and since removed it, with no plans to try again given the operating costs.