Why people Pin
Pinterest's new analytics are so good that marketers are using them to look beyond Pins and find new directions for their overall marketing campaigns. Social Media Examiner went into detail about the new analytical features while Practical Ecommerce took a slightly quicker look with best practices for boosting reach and engagement. Socially Stacked declared that the system 'rocked' and offered three ways that marketers could use it.
Pinterest's new system offers data on the interests of people interacting with an account's content and it also lists other business accounts that they follow. Sprout Social looked at case studies of how marketers were using this data to create initiatives outside of Pinterest.