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  Sep 25 2014 -  Spotting things you'll want to see today.
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This is the February 7 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Understanding Pins

Why people Pin

Pinterest's new analytics are so good that marketers are using them to look beyond Pins and find new directions for their overall marketing campaigns. Social Media Examiner went into detail about the new analytical features while Practical Ecommerce took a slightly quicker look with best practices for boosting reach and engagement. Socially Stacked declared that the system 'rocked' and offered three ways that marketers could use it.

Pinterest's new system offers data on the interests of people interacting with an account's content and it also lists other business accounts that they follow. Sprout Social looked at case studies of how marketers were using this data to create initiatives outside of Pinterest.

Pinterest's long term motivation is, of course, advertising. Ad Age noticed a quiet change in Pinterest's privacy policy suggesting the underpinnings of custom audiences and a web tracking pixel for retargeting. Pinterest has been a key innovator in the visual web but, so far, their advertising plans look like what we've already seen on Facebook and Twitter.


SEO 101
The Basics (and beyond)

Download the guide here

Why does SEO remain an essential opportunity for online marketers? Most potential buyers are going to search online for information before making a purchase. In order to have a chance to make the sale, you have to be found.

Important tactics and strategies (exact match domain names, keyword density targets, exact anchor text, and so on) continue to evolve. Download this 31 page guide and glossary for the best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.

This report is provided courtesy of Act-On.



SEO 101

Download Now



The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Analytics

Radar Screen


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