Twitter's big updates
Twitter has always been extremely protective of its founding legacy; an unfettered stream of 140 character messages. Yesterday, however, they relied on a carefully arranged 7+ hour presentation and an incongruous 219 character mission statement to outline their next steps to Wall Street.
The Twitter audience was divided into 3 parts - a 'logged in' 284M monthly average users, a 'logged out' 500M monthly visitors who arrived via link or bookmark and a 'syndicated' 185B quarterly impressions that are served via embedded Tweets on 3rd party sites and apps. The presentation focused on steps to lower the barriers of entry for new users. TechCrunch published a comprehensive recounting of all of the planned new features and GigaOm offered a much shorter breakdown of the most important. Digiday focused on the steps that Twitter is planning to monetize the huge audience of people who see Tweets without being logged in or even signed up. Twitter's own blog post on the day's events was mostly strategic and light on specifics.
There was even a delicate first step towards filtering their legendary fire hose by attempting to surface the best Tweets that occurred 'while you were away'. Search Engine Land picked up on the news that Twitter had significantly boosted traffic to its #hashtag pages via improved SEO, a good example of tapping into the huge audience of people who use Twitter without really using Twitter.