Facebook just can't stay away from the ephemeral sharing of photos and looping videos. Yesterday they reintroduced Slingshot, their effort to capture the millennial and teen appeal of Snapchat. The new Slingshot is easier to use and it borrows heavily from Snapchat Stories, which are compilations that last for 24 hours and can be followed rather than sent, making them a more effective medium for brand messaging.
The iDownload blog offered a good rundown of Slingshot's new features. The app is now closer to being a network than strictly a messenger and is a clear step in Facebook's strategy of offering standalone, unbundled apps with varying degrees of connectivity to the mothership. Inside Facebook summarized the prospects for Facebook's growing list of standalone apps. TechCrunch pointed out a possible danger in all this segmentation for an app like Slingshot, which might have trouble attracting the social media content stars that can convince young audiences to stick around for awhile.